Posters for two nights of the brewery's Beer As Art competition series, the label for a spiced pale amber brewed by one of the owners, and the photography from both events.
Event Design2012-2013Internship
Design Intern, Photographer & WebmasterJohn S. Eldridge, Jr.
Rain City Brew ran a competition series called Beer As Art in partnership with Ninkasi Brewing. Brewers brought beers, meads and ales, local artists made the artwork and labels for them, and everything got judged in front of a crowd. I was the design intern and photographer for two of the events.
November 2012 at the Seattle Creative Arts Center. The poster was intentionally crafted to be clean and let the mustache do the work.
'Stache Bash 2012 — homebrew competition and art show, November 2012
I was the photographer on the night. Roughly 200 frames covering the brewers pouring, the judging, the artwork on the walls and the room itself.
The 'Stache Bash poster on the door at the Seattle Creative Arts Center, November 2012
'Stache Bash, November 2012 — the room filling up
Judging underway
Pouring a competition entry
Tasting glasses, 'Stache Bash
Rain City Brew staff working the floor
Artists beside their pieces — artwork by the exhibiting artists
A brewer with his bottle and its label art — label artwork by the exhibiting artist
Guests wearing the mustache mark
'Stache Bash poster on display, November 2012
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The artwork and labels visible in these photographs are the work of the exhibiting artists and brewers, not mine. My work at this event was the poster and the photography.
The website
I was their webmaster over the same period and built out pages for each event as it came up. Here is the front page in September 2012, two months out from 'Stache Bash, with the call for artists on it:
The Archive kept the pages but not every asset, so it renders rough in places. It is still the real thing, and a broken capture beats describing work nobody can check.
April 2013, themed on cartoon and anime characters. Alex Pascual drew the club patch at the center of it, and it's a great piece of work. My job was the poster around it.
I put the patch where it would actually live, on the back of a black leather jacket, and built everything else off that. The Beer As Art lockup sits top left, the pitch runs up the right-hand side in one line, and the 21+ and $20 entry notes flank the patch instead of getting parked in a corner. Date and sponsors sit low, where a jacket hem would be.
Brews of Anime — the follow-up event, April 2013. Center patch illustration by Alex Pascual; poster design and layout by John Eldridge
Troy Lancaster, one of the owners, brewed a spiced pale amber for the event and asked me to do the label for it. I drew a wild-eyed face on a purple sunburst, with the name on a yellow banner across the middle.
Wild-Eyed Joker — label for a spiced pale amber brewed by co-owner Troy Lancaster
I drew it by hand and kept it loose on purpose, to sit with the illustration and anime theme the night was built around. Something wild and expressive to match the ale it was meant to accompany.
Another 150 frames from the second night, same approach — brewers, judging, the room and the crowd.
Brews of Anime — the room filling up, April 2013
Brews of Anime — tasting and judging, April 2013
Event shirts on the wall
Pouring an entry for judging
Brews of Anime — a dark entry going into the glass
Tasting glasses, Brews of Anime
Tasting glasses left on the table after the judging
Guests at Brews of Anime
The crew at the end of the night
Packing down after the event
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The artwork and labels visible in these photographs are the work of the exhibiting artists and brewers, not mine. My work at this event was the poster, the Joker label and the photography.
The website
By June 2013, after the second show, the site had been updated with the Brews of Anime event page:
The Archive kept the pages but not every asset, so it renders rough in places. It is still the real thing, and a broken capture beats describing work nobody can check.
