Product mockup and merchandise design across two brands — Skullcandy headphones on devices and apparel, and a Starbucks gift card with packaging presentation.
Product Mockup2012-2013
Student project. Skullcandy / Starbucks was not a client and did not commission this work. Coursework, Everett Community College.
DesignerJohn S. Eldridge, Jr.
Two product mockup projects from coursework, both built around the same skill: taking a brand's visual language and applying it to real-world objects so a client can see what the finished product looks like before it goes to manufacture.
Skullcandy makes headphones and audio gear aimed at the action sports market. The apparel side put the brand language on t-shirts and v-necks — the full garment mockup shows the primary treatment; the v-neck shows a cleaner cut with smaller mark placement.
Skullcandy t-shirt — full apparel mockup with branding on garment
Skullcandy v-neck — alternate apparel mockup
The device mockups put the brand on iPhones, laptops, and portable speakers. Each one had to feel like the brand actually lived on the device, not like a sticker slapped on top. The product sheets pull everything together into presentation-ready layouts.
Skullcandy product sheet — page 1, headphones across device mockups
The Starbucks project was a gift card design with full packaging presentation. The card itself is the hero — a clean treatment of the siren mark with a color palette that fits the brand's retail environment. The product sheet shows the card alongside its packaging and variant designs.
Starbucks gift card — card design with presentation mockup
Starbucks gift card — product sheet with packaging and card variants
Both projects were built in Photoshop and Illustrator — the mockups in Photoshop with layer comps for each device, and the brand art in Illustrator so it could scale to any output size.
